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How I Helped Her Negotiate a 4x Increase of Her Stock Options

Hi Sheconomist Insider 👋 It’s Thamina, Founder of The Sheconomist. This is your bi-weekly dose of celebrating the female economy where I help ambitious, purpose-driven women like yourself flip the script on money, career & wellbeing conventions so you can live life on your own terms.
TLDR:
🎙️ I gave up on a Top 100 podcast
👀 Phoebe Gates commented on my post - find out why below
💰 Everything you need to know about stock options BEFORE you sign your job offer
💜 Meet Catherine Gray, Executive Producer of Show Her The Money
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🧪 Freedom Formulas
I gave up on a top 100 podcast.
Not because it wasn’t working.
But because I got impatient.
And it might be one of the biggest mistakes of my career.
Let's rewind:
🎙️ Summer 2020: I launched Femme Hive, a podcast for ambitious women figuring out how to adult.
The topics? Everything school never taught us, such as:
1️⃣ How to overcome the post-grad slump
2️⃣ How to get started with investing in stocks
3️⃣ How to prioritize your mental health
4️⃣ How to maintain long-distance friendships
5️⃣ How to find purpose
It resonated. Fast.
I covered similar topics that one of the most successful podcasts in the world, "The Psychology of your 20's", which launched almost a year after I had launched, ended up covering (love you & your work, Jemma!)
Femme Hive hit the Top 100 charts in Ireland, the UK, and a few other countries I can't recall.
(Not the US, but hey, I was still based in Europe back then.)
I had a full-time job.
No production team.
No sponsors.
But I had momentum.
Real, compounding momentum.
Then I got restless.
Two years in (& after moving to NYC), I discontinued Femme Hive.
A little less than a year later, I launched a new show: Give Her Dollars.
I felt the pressure to "niche down" and exclusively focus on money related content because some of those episodes and social media posts had done well.
I thought it was a strategic pivot.
But the numbers told a different story:
📉 Significantly fewer downloads
📉 Less overall engagement
📉 A fraction of the reviews
And looking back?
The math is painful.
I sometimes wonder:
If I had stuck with it... If I had doubled down instead of starting over... If I had chosen a more searchable name from day one...
My first podcast could’ve been so much more.
(Not saying Alex Cooper levels, but successful? Absolutely.)
Here’s what I learned:
✨ Success whispers before it screams at you
✨ Early traction is a green flag, don’t ignore it
✨ Cute, mysterious names kill discoverability
✨ Patience isn’t passive. It’s a growth strategy.
The irony?
I teach women to trust the process.
To bet on themselves.
To stay the course.
But when it came to my own work? I pulled the plug too early.
Because “two years” felt like a long time.
Let’s be real:
Sometimes the biggest risk isn’t starting something new.
It’s quitting something that’s already working.
To anyone sitting on something with early signs of traction:
Do. Not. Self-sabotage.
Those “small” wins?
They’re compound interest in disguise.
💡 “Thamina, can I pick your brain?” (Surprise!)
I have NEVER done this before.
But I'm giving this a try for the next 2 months.
Let's see how it goes...
Every week, I receive kind messages from people from all over the world wanting to get my advice / meet me for coffee / have a virtual catch up.
Previously, I would politely decline 90% of those requests unless they came from my immediate network or through a friend's warm intro.
As of this week, you can officially pick my brain on a 1:1 video call with me.
The topic is up to you but here a few topics I'm open to talking about:
✅ Landing a job in Big Tech
✅ How to break into B2B Tech Sales
✅ Negotiating a job offer in tech
✅ How I got promoted 4 times in 5 years
✅ My egg freezing journey
✅ How to ask for a raise
✅ Maxing out your corporate benefits
✅ How to self-petition for an O1 or EB2 visa
✅ Building a personal brand & newsletter outside of your 9-5
✅ How to network strategically
✅ How I turned the co-founder of bossbabe into my mentor
✅ Crafting creative job applications
✅ How I got started with investing in the stock market
✅ Intro to Venture Capital & Angel investing
I'll answer all your questions.
I'll provide my honest perspectives on what it'll take for you to be successful.
No fluff.
No BS.
Just good old German directness and telling you how it is.
I’m offering a special intro offer for the next two weeks.
This is the lowest price it'll ever be.
I only open up 2 slots per week.
First come, first served.
If you're committed to unlocking growth by leaving your comfort zone, let's chat.
❣️ Thamina’s Top Picks
🎙️ This podcast by a former coworker of mine just surpassed Call Her Daddy in the Spotify Top 100 list
📽️ Why Girlboss is out and so many of us are reframing their relationship with work and corporate life
✨ This week’s Moodboard
Post credits go to Vex King, World Weary, x.sbr, Evolving Knowledge

🤫 You can save this image for inspiration and/or share it on social media. Pls tag me @thaminastoll
💸 Cooking up Wealth
I helped a recent college grad negotiate a 4x (!!!) increase of her stock options on her first tech job offer.