Where Every Dollar of My $110k Month Is Going

Hi Sheconomist Insider 👋 It’s Thamina, Founder of The Sheconomist. This is your bi-weekly dose of celebrating the female economy where I help ambitious, purpose-driven women like yourself flip the script on money, career & wellbeing conventions so you can live life on your own terms.

TLDR:

• 🎯 My biggest takeaways from Avni’s mastermind in SF

• 🎙️ The delegation playbook that made her 7 figures

• 💰 Where every dollar of my $110k month is going

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🧪 Freedom Formulas

My 6 biggest takeaways from Avni Barman’s “Impossible to Ignore” mastermind in San Francisco.

This past weekend I had the opportunity to spend a day at Avni’s beautiful home (yup, the infamous $8M mansion you see in most of her videos) alongside 10 other powerhouse women who flew in from all over the world (including Peru!).

We spent 12 intense but highly rewarding hours peaking behind the scenes of what has made Avni one of the top creators in her field, building our own content strategies, learning how Avni is strategically leveraging AI in her business, and getting real and vulnerable with one another.

While it is simply impossible to capture all the magic in a post (plus, some of the things that were shared should remain private), here are some of my main takeaways that I will carry forward into my own life:

🎯 Your North Star number is everything

Without a specific metric, your goal is just a feeling. A number makes every daily decision binary - does this ladder to the goal or not?

To make this tangible: It’s difficult to optimize for both social following and revenue at the same time.

So be very honest with yourself about what it is you’re optimizing for: Is it money, fame, impact, or something else?


🌐 TAM > niche

Pair a wide, universal topic with your one-of-a-kind story. The hook is the big idea, your story is the answer. Niche alone doesn't have mass appeal.

For example: A wide topic would be “how to gain respect as a woman in the workplace” + personal story = the winning formula

Low-TAM story about a niche career experience alone won’t travel far.


🤖 AI is a leverage machine, not a replacement.

Use it to run parallel experiments, scale outreach, and surface ideas. But it can’t replace what makes you inherently you.

For example, as a content creator you still have to show up on camera.

Everything else? Editing, brand deals, cooking, cleaning, etc. Delegatable.

💪 Polarization is a feature

Indifference from your audience means no fans, no inbound, no growth. Hate comments mean you triggered emotion, and that ladders to your North Star.
 
Avni is convinced that if you’re trying to avoid hate at all cost, you’re building a brand with no monetizing power.
 

📊 Data is your compass

One hour every Sunday reviewing your top posts, pulling 3 learnings, and applying them next week beats any content "strategy" doc.
 
Be crystal clear what your priority metrics are.
 
For example, if it’s increasing your social following, your priority metric should be followers gained per 1,000 views.
 
If you’r’e optimizing for fame and influence, it should be number of comments per 1,000 views.
 

💕 The sacrifices are real

Social life. Most friendships. Spending time with family. Spontaneity. Avni named them explicitly, not as humble brags, but as actual costs.
 
This was particularly eye-opening for me and made me realize that some of the sacrifices Avni is willing to make in order to get to her North Star, I am not. And that’s ok.
 
Always remember that the people you’re looking up to might look like they have it all from the outside, but that is rarely the case.
 
In closing, this incredible experience only reinforced what I continue to learn from my role models and mentors (including Bossbabe co-founder Danielle Canty):
 
The people at the top are not operating from certainty.
 
They're operating from commitment.
 
Those are different things, and only one of them is available to you before you actually have proof.

I left SF being both exhausted and wired at the same time.

After an incredibly challenging year in my personal life, I’m proud and grateful that I decided to give back to myself by investing time, money, and energy into this incredibly special experience.

And meeting some amazing women along the way.

❣️ Thamina’s Top Picks

💻 Look at these cute wallpapers - which one are you downloading?

🎙️ The delegation playbook that made her 7 figures

🦁 If your hair also turns into a frizzy lion’s mane in the summer humidity, a hair stylist recently recommended this sleek stick to me and it works wonders on my fine hair, easy to bring everywhere too

🌎 Great breakdown of the actual environmental impact of AI

✨ This week’s Moodboard

Post credits go to urrrrrr_interestssss,vittoria t.,𝘥𝘢𝘯𝘪𝘦,Anna Lavender️

💸 Cooking up Wealth

In my last newsletter, I shared that I made $110,000 last month. Here I wanted to share transparently what exactly I’m doing with that money and where every dollar is going.

I’m not sharing this to brag (although let’s be clear, I am very proud of this achievement!) but because I genuinely believe we need more pay transparency in the world of corporate.

And especially as women, minorities or first gen college grads, it is a lot easier to set ourselves audacious goals, financial or otherwise, when we know what is in fact attainable.

So on that note, here is an overall percentage breakdown:

To add specific numbers:

• Taxes: $44,558.47 (*sigh*)

• Invested via corp benefits: $16,618 (I had already maxed out my Traditional + Roth 401(k) prior to July so this went towards my Employee Stock Purchase Program and my Mega Backdoor Roth 401(k) aka post-tax 401(k)

• Saved: $15,000 (ofc in my high-yield savings account)

• Stock Brokerage: $7,500

• Angel investment: $2,000 (into a female-founded AI startup; badass founder who dropped out of Harvard twice to pursue entrepreneurship)

• Custom ruby gemstone necklace pendant: $4,461 (made out of my late beloved grandma’s hair, which I had shared on IG)

• LLC expenses: $6,000 (Mastermind) + $2,000 (mainly tech stack)

• Living expenses: $11,822.72 (NYC rent + credit card bills + trip to Italy in early July)
  

I hope this breakdown and level of transparency is helpful. It’s what I want to see more of on the Internet.

In abundance,

Please note that I may receive commissions for some but not all my recommendations. I will never recommend something I don’t actually genuinely believe in or haven’t used myself.